World’s e-commerce turnover in 2010 reached USD 570 bn and the estimated rise of this number in the next year is 19%. The market is growing dynamically, which makes more and more entrepreneurs start thinking about entering e-commerce. In order to take a decision about starting an online shop, we have to consider – apart from purely business elements (product, providers, logistics, marketing etc.) – technological conditions, i.e. options, costs and the implementation time of the shop itself. Engines...

Interactive agencies, advertising agencies, media houses, printing houses and other providers require that marketers deliver to them graphic materials in various forms. They need vector files one time and raster files another time and they usually specify acceptable formats in the form of three-letter extensions. They also often specify minimum bitmap dimensions or resolutions which are expressed in pixels. In this article, I explain in short the difference between bitmaps and vectors, talk about...

Gone are the times when a website comprised static documents connected with fixed hyperlinks. The content of such a website could only be modified by a webmaster who either needed to be paid for each adjustment or in the form of a salary. Nowadays a website is an Internet application ? a construction comprising the following 3 elements (layers): 1. graphic templates 2. scripts 3. content (both text and graphic) Scripts are responsible for loading content from a database and displaying it through...

Previous parts of the article: part 1: Planning part 2: Choice of technology and contractor Graphics Decisions concerning the layout of the website, that is its graphic design and layout on individual screens, need to be made very cautiously as they are irreversible. “Irreversible” might be too big of a word. The thing is that every new stage in developing the website is affected by what has been done previously. A late change in the customer?s decision requires going back one or a...

Companies build their websites relatively rarely ? usually at the very beginning of their business activity and then approximately every 3-4 years depending on environment changes. By environment I mean technology (e.g. display resolutions), current trends (e.g. fashion for videos) as well as competitiveness because it is important never to stay behind competitors. Moreover, also significant changes within an organization such as rebranding or major labour turnovers (a new Board of Directors or a...